Hi there!
I’m a copywriter and cultural lover.
Born in the US, I have lived in Milan, Pittsburgh, Luxembourg, Seoul, Cologne, Stockholm and now Amsterdam, picking up a global perspective along the way.
I started my career in brand strategy, helping shape positioning, narratives and brand platforms for global brands. While I loved uncovering the insights behind a brand, I realized I enjoyed even more turning them into ideas people can actually experience.
My search for creativity led me to Berghs School of Communication and later to my role at Tesla, where I develop copy across customer touchpoints and support campaign concepting.
WORK EXPERIENCE
2026: Associate Copywriter, Tesla
2021-2024: Strategist, Interbrand
2020-2021: Ray-Ban Brand Comms, Luxottica
EDUCATION
2024: Copywriting Berghs School of Comms
2015-2020: BSc+MSc in Management Bocconi University
Personal sources of pride
At the last office party, I secured the 'Ray of Sunshine' award.
Born in the US, raised in Italy.
From Seoul to Luxembourg, I lived in 6 countries on 3 continents.
I am half a cm taller than my older sister.
Not FAQs
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Essentially, I often contemplate the universe's mysteries and believe that the happiness of humanity is my mission.
I cannot escape the urge to reflect on human social constructs and ensure that every glass is placed on a coaster.
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Sarcasm might not be ideal, but it does bring a certain edge to the mix.
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I don’t eat pasta, I don't drink coffee. Turns out, the North is a great fit for me, as my affinity for bread and hiking aligns well with local customs.
In my free time
you may find me…
Running through a field or
breathing in downward facing dog.
It’s like therapy, but it's free.
Orchestrating chaos on the
improv stage, crafting ideas and
the unexpected in real-time.
Enjoying the absurdity of pleasure and pain with spicy food. My toxic trait? Thinking I'd crush it on Hot Ones.